CPM calculator for creator campaigns
CPM is the price for 1,000 views. Divide the budget by the CPM and multiply by 1,000 to get the most views a budget can pay for. On Virality Bomb, CPM starts at $1, budgets start at $5,000 and creators earn 50% of the spend.
Typical: $2 to $5
1,666,666 verified views
The most this budget can pay for
- Creators earn
- $2,500
- Virality Bomb keeps
- $2,500
Delivered views depend on the creators who join and how their posts do. Views are never guaranteed, and spending stops when the budget is used.
Start a campaign with this budgetHow the math works
Views = budget ÷ CPM × 1,000, rounded down.
A $5,000 budget at a $3 CPM pays for up to 1,666,666 verified views. Creators earn 50% of the spend, so $2,500 goes to creators and $2,500 stays with Virality Bomb.
The result is the most the budget can pay for. A campaign pays for the verified views its creators earn, and spending stops when the budget is used.
What changes the views you get
Views are never guaranteed. Four things decide how many verified views a campaign gets.
- The creators who join
- The brand picks who joins, and each creator posts on their own account.
- How their posts do
- Views come from the public counts on each post, so they are estimates.
- The tracking window
- Views count until the window ends, 7 days by default.
- The 30-minute rule
- A link sent more than 30 minutes after publishing can't be paid.
Questions
What does it cost?
You pay your CPM for each 1,000 verified views, from a prepaid budget of at least $5,000. CPM starts at $1; most campaigns run at $2 to $5. Creators earn 50% of what you pay.
Are views guaranteed?
No. Views depend on the creators who join and how their posts do. Your budget pays only for verified views, and spending stops when it runs out.
How are views counted?
We check every submitted post on a schedule: often in the first hours after it goes live, then once a day until the tracking window ends, 7 days by default. The window starts when the brand approves the post. Counts come from the public numbers on the post, so they are estimates.
What fraud checks do you run?
Creators prove they own an account before they can apply. Each post is matched to the account it was submitted from and must be sent within 30 minutes of publishing. We follow the view count of every post over time, and posts with unusual jumps go on hold for review before they earn. Posts published before the application are not accepted.